Saltmarsh Strategy is a pricing-strategy boutique. We don't do brand, don't do ops, don't do transformation. We solve the pricing problem—deeply, precisely, and repeatedly.
Most firms leave two to four points of margin on the table because pricing is treated as an afterthought, not a discipline.
Three steps, no fluff. We map value, measure willingness-to-pay, and redesign the pricing structure to capture what customers will actually pay.
Margin improvement (percentage points) across seven recent engagements, 2022–2024
No juniors. No account managers. Just the partners who built the method.
Flat per-seat pricing wasn't capturing value from large enterprise customers who extracted 10x the value of SMB accounts but paid only 3x more.
Built a usage-based tier on top of seats for API calls and data volume. Enterprises now pay for consumption; SMBs keep simple seat pricing.
3.6 percentage point margin improvement in 90 days. Net revenue retention jumped from 108% to 118% as expansion revenue grew 40%.
| Component | Details | Value |
|---|---|---|
| Duration | Fixed 8-week sprint | 8 weeks |
| Team | Two founding partners, full-time | 2 FTE |
| Deliverables | Pricing model, rollout plan, training materials | 3 core |
| Post-sprint | 90-day implementation support included | Included |
| Professional Fee | Fixed price, no hourly billing | $185,000 |
Typical ROI: 6–12 months based on 2–4 point margin improvement on existing revenue base. No success fee, no retainer, no extensions—one focused engagement.
Eight weeks. Two founding partners. One pricing model that captures what you're leaving on the table.