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Luminary Labs
Series B — June 2025

The margin was always there. We just rebuilt the model to capture it.

Per-seat pricing punishes your best customers.

Legacy Per-Seat Model
CAC
$18,400
Payback Period
22 months
NRR
94%
Consumption-Unit Model
CAC
$11,200
Payback Period
9 months
NRR
138%

Three revenue layers. One compounding flywheel.

Layer 1
Core Compute Units
$0.0042/unit
Usage-based infrastructure metering
Layer 2
Orchestration Subscriptions
$4,200/mo
Platform access & workflow automation
Layer 3
Professional Services
18% of ACV
Implementation & custom integrations
ARR MIX
61%Compute
29%Subscriptions
10%Services

74% gross margin — up 30 points in 18 months.

CAC PAYBACK PERIOD
9 months
LTV
$187,000
CAC
$11,200
LTV:CAC
16.7x

Every cohort expands past 120% by month 18.

Rule of 40: 61. Sector median: 38.

Growth rate + EBITDA margin. The single metric that determines institutional appetite. We're 61% above the bar for late-stage SaaS infrastructure.

New logos are optional. Expansion is structural.

Land
$48K
Initial ACV
Add-on
+$28K
Month 6
Upgrade
+$52K
Month 14
Multi-region
+$61K
Month 22
CUMULATIVE ACV
$189K

$28M deployed across four margin-accelerating vectors.

Fast Return Slow Return High Margin Impact Low Margin Impact Infra Auto $9M Sales Cap $8M R&D Plat $7M Intl GTM $4M

$28M Series B. $210M pre-money. Lead by close of Q3 2025.

RULE OF 40
61
NRR
138%
GROSS MARGIN
74%
Confirm term sheet commitment.