The habit-building app that finally sticks — proven retention, growing cohorts, and a model built to scale.
Day-30 retention flattens at 48% — twice the consumer app median.
Q1 to Q3 2024: we shipped features users asked for — smart scheduling, streaks, and community challenges — and retention curves shifted up by 12 percentage points.
Q1 cohort: 36% D30
Q2 cohort: 43% D30
Q3 cohort: 48% D30
sessions per week
day median streak
notification opt-in
Active users open Daybreak before coffee — and come back the next day.
UNIT ECONOMICS
4.4x ratio
High retention means users pay for months, not weeks. We've cracked the economics: every dollar into acquisition returns four.
Organic and paid social scale efficiently; referral growing 40% MoM.
We're targeting the habit & routine vertical — projected $3.1B globally by 2026, with a near-term addressable market of $240M.
Monthly plan
Annual mix
Users who hit a 14-day streak convert to annual at 2.7x the baseline rate. Our roadmap unlocks higher tiers: group plans, coaching add-ons, and white-label partnerships with employers — lifting ARPU to $12+ by 2026.
"People finally want fewer, better habits — not more dopamine."
After a decade of notification overload and infinite feeds, consumers are choosing intentional tools. The wellness shift is real, and Daybreak is the antidote to app fatigue.
CEO & Co-founder
Ex-Calm, led Product for meditation features with 12M MAU
Head of Growth
Ex-Duolingo growth team, scaled DAU 3x in 18 months
Chief Science Officer
PhD Behavioral Science, Stanford; published on habit formation
THE ASK
1.2M → 5M MAU in 18 months
We've solved retention. Now we scale acquisition against proven unit economics — pouring fuel on a fire that doesn't burn out.
Contact: Aria Soto — aria@daybreakapp.co