They fix the food. They ignore the habit.
Personalized, not prescriptive
One-tap Instacart/Kroger
Step-locked UI
"Your inflammation score dropped 12 points"
Users who complete 3 cook-alongs have 89% M3 retention
Lifetime Value
CAC
LTV/CAC
Payback (months)
82% of revenue
12% of revenue
6% of revenue
Annual Recurring Revenue
User creates step-by-step
Avg 4,200 views per share
14% conversion rate
68% in 30 days
38% of new installs in Q4 came from user-generated cook-along videos. Zero paid media.
| Metric | Q4 2023 | Q4 2024 | Growth |
|---|---|---|---|
| Monthly Active Users | 82,000 | 290,000 | +254% |
| Paid Subscribers | 31,000 | 114,000 | +268% |
| Annual Recurring Revenue | $1.8M | $6.4M | +256% |
| Organic Install % | 24% | 38% | +14pp |
| Cook-Along Completion | 54% | 71% | +17pp |
No competitor has crossed 30% M12 retention
AI detects plan abandonment and auto-adjusts to user's real cooking patterns
Projected: 40% reduction in plan abandonment
Two-player live mode: cook with friends or match with community
Projected: 22% uplift in weekly active retention
Apple Health, CGM, and lab-test integration for personalized insights
Projected: 18% uplift in M6+ retention
CEO & Co-Founder
ex-Headspace Product Manager
CTO & Co-Founder
ex-Netflix Personalization Engineer
Chief Nutrition Officer
Registered Dietitian, PhD
VP Growth
ex-Duolingo Growth Lead
Series A
Push M12 retention from 61% to 75%
At 2024 cohort size, this adds $8.2M in incremental LTV per cohort
Lead Investor
Forerunner Ventures
Timeline
60 days