41%
D30 retention, 2023 cohort. Consumer app median: 22%. We keep nearly twice as many.
Drift
Today's Check-in
47
day streak
Your Accountability Pod
90-second reflection
The Behavioral Engine
Daily 90-second check-in
Pod nudge if skipped
Streak milestone unlocks badge
The habit forms before the paywall appears.
Cohort Retention Curves
Cohort-over-Cohort Improvement
Cohort
D30
D90
12-mo LTV
2021
29%
18%
$68
2022
34%
24%
$94
2023
41%
31%
$138
2024
46%*
—
$162*
* tracking / projected
LTV Predictability
D30 retention is our LTV crystal ball
Monetization Mechanics
D1
Free onboarding
D7
Paywall
31% convert
D30
First renewal
D90
Annual upsell
44% take
Monthly $12.99 / Annual $89
Avg 12-month revenue: $138
Growth Model
Paid UA CAC
$18
Blended LTV
$140
Payback
90d
LTV : CAC
7.8x
At $800K/mo spend → 44,444 new installs/mo
At 31% D7 conversion →
13,778 new paid users/mo
Paid Channels
Meta
48%
TikTok
31%
Google UAC
21%
Blended CAC: $18.20
Organic
Referral (pod invite)
22%
Content
11%
App Store organic
8%
Competitive Context
Retention Depth →
Monetization Efficiency →
Drift
Duolingo
Noom
Generic
budgeting
Team
Maya Torres, CEO
Ex-Headspace growth product lead. Launched 3 top-10 consumer apps.
Ben Lau, CTO
Robinhood retention infrastructure. Built streak architecture for 12M users.
Iris Wollstonecraft, Head of Data
Duolingo personalization team. Owns the R²=0.91 LTV prediction model.
Subscriber Growth
Lead our $7M Series A
70%
Paid UA scale
20%
Product & ML
10%
Team
$200K → $800K/mo UA budget
Close target: October 1, 2024
Angels committed:
→ Betaworks Ventures: $500K
→ Mia Chen (ex-Snapchat CPO): $250K
maya@usedrift.com