$6.4T in B2B payments still flowing through bolt-on portals and ACH workarounds.
Embedded-payments TPV as % of B2B software revenue, 2020–2027
| Metric | Q4-22 | Q4-23 | Q4-24 |
|---|---|---|---|
| ARR | $1.2M | $4.8M | $14.1M |
| NDR | — | 118% | 134% |
| Logo Count | 12 | 41 | 97 |
| Payback Period | — | 19mo | 11mo |
| Gross Margin | 61% | 67% | 72% |
| Burn Multiple | 2.1x | 1.4x | 0.9x |
Kristen Moe, CEO, FieldPoint
Net Revenue Retention showing expansion above 100% baseline
Payback Period
ACV $180K+, dedicated account executives
ISV referral network, co-sell motions
Salesforce AppExchange, HubSpot App Hub
Healthcare, logistics, professional services, manufacturing, hospitality
Triple ARR in 18 months with proven unit economics
Growth-stage metrics, scaled GTM motion, category leadership
ARR growth with managed burn rate to Series B milestone
CEO & Co-founder
Ex-Adyen Product Lead, built embedded payments for enterprise SaaS
CTO & Co-founder
Ex-Braintree Engineering, scaled payments infrastructure to 50K TPS
CRO
Ex-Salesforce Commerce Cloud, led $200M+ ARR vertical SaaS segment
CFO
Ex-Vista Equity portfolio CFO, three successful B2B SaaS exits
Lead: Meridian Ventures (term sheet in hand)
Co-investors: Baseline Capital, existing angels
Timeline: Close in 60 days