Founded in Amsterdam, 2015
42 people across Amsterdam and New York
Strategy, design, and delivery for brands that want to matter
Positioning, voice, and go-to-market clarity
Digital products built for real human behavior
Scalable, brand-safe publishing architectures
Deep ethnographic research to understand who you're really talking to and what they actually need
The strategic frame that differentiates you in a crowded category with clarity and conviction
A living language system that scales across every touchpoint without sounding corporate
Go-to-market planning that coordinates message, channel, and creative for maximum impact
Rapid-prototyping framework for testing interaction patterns
Remote user testing with real-time behavioral analytics
Design-to-dev handoff with zero ambiguity
faster time-to-publish for Valora Foods after system build
Reposition a legacy B2B ingredient brand for direct-to-consumer markets
30 years of brand equity locked in trade-facing assets that felt industrial and ingredient-focused — not consumer-ready
New visual identity, modular packaging system, and DTC e-commerce site designed to carry premium positioning
Aided brand awareness
DTC revenue in 12 months
"Groundwork gave us a brand we're finally proud to put on shelves."
18-week UX overhaul — from brief to launch
Digital account-opening completion rate for Reedham Bank after UX overhaul
Drop-off rate reduction
Mobile NPS improvement
Previously at Wolff Olins
Previously at IDEO
Previously at Pentagram
Previously at Instrument
Previously at Huge
Previously at R/GA
We integrate with your team — Slack, standups, working sessions. You're not waiting for a deck at the end of a black box.
We ship work every two weeks. You see progress, give feedback, and course-correct in real time instead of month three.
We adapt to your stack — Figma, Notion, Jira, whatever you already use. No forcing you into our process.
We write recommendations you can present to your board without translation. Clarity is a service, not a nice-to-have.
What it covers: positioning audit, audience framing, one creative hypothesis tested with users
No obligations beyond the sprint. No multi-month commitments. Just two focused weeks to pressure-test one brand or experience challenge with our full methodology.
If it works, we build the roadmap together. If it doesn't, you've invested two weeks, not six months.
Contact
Yusuf Mensah, Engagement Director
yusuf@groundwork.studio