Every Ferroflux sensor pays back in 11 months.
Then it compounds.

Industrial teams lose $2.3M/yr to unplanned downtime — because data never became decisions.

Reactive Maintenance Cost Stack

97.4%

Ferroflux Monitored-Asset
Uptime Rate

Three revenue layers. One data flywheel.

CORE SAAS LICENSE

$18K

ARR per site

INSIGHT API TIER

$6K

ARR per site

PROFESSIONAL SERVICES

$11K

Avg one-time

4.1×

LTV / CAC

Customer Acquisition Cost

$14,200

Lifetime Value

$58,400

Payback Period

11 mo

2021–2023 cohorts all converge above 88% NRR by month 18.

CAC is falling as referral channel matures.

8-Quarter Improvement

-34%

Software gross margin: 61% today → 78% at 400 sites.

Inbound + partner channel now drives 52% of new ARR.

2022

Outbound-only

100% direct sales

2023

Partner tier launched

22% via integrators

2024

Inbound SEO compounds

52% partner + inbound

2025

Target channel mix

68% non-outbound

Competitive Positioning

Path to $18M ARR by 2026 requires no heroic assumptions.

Year	Sites	ARR	Gross Margin	Net Burn
2024	112	$4.1M	61%	($2.2M)
2025	218	$8.7M	70%	($1.4M)
2026	390	$18.2M	78%	$0.9M

$8M to turn a proven
unit-economics story into
a category leader.

55%

Demand-Gen

25%

Engineering

20%

Customer Success

We went from 3 unplanned shutdowns a year to zero. Ferroflux paid for itself before Q2.

Dario Messina

VP Operations, Torchfield Steel

Every Ferroflux sensor pays back in 11 months.Then it compounds.